Sunday, 8 April 2012

What To Look Out For When Getting A Sales Video Produced

So when looking for a sales video, why and what should you be looking for so that you are getting value for your buck? Because let’s face it, there are some pretty bad ones out there haha

- Ensure that your video has colour, vibrancy, a direct call to action and HIGHLY engaging with graphics and typography.  

Imagine a professional voiceover, catchy jingle...Actually don’t even bother imagining, see it live right here. You can now see how captivating and inspiring a video peppered with the right script, voice and jingle can hook your customers instantly and tell them to take action. The video is your 24 hours 7 days a week sales consultant. The best thing is, you don't have to pay them a dime for them being there all day making you richer. Just smile and be happy.

- Make sure that the video production team you are choosing understand the importance of showcasing your brand to represent your personality. 

Branding your product is important for your business. Think about the world's top brands. People associate these brands with positive connotations. So, if your business doesn't represent what you have to offer, then you are selling yourself short. You are not presenting your best self, rather a dull and boring one which doesn't stand out from your competitiors. How can you "rebrand" your business, make sure that your digital presentations whether it be a website, television commercial or radio advertisement need to portray your personality? For a website, get one that looks like you are the best in your competition. How can you achieve this? Just ensure the layout, colours and graphics look very professional. If you don't know how to do this, consider outsourcing. Of course, a promotional video on the home page is a great way to rebrand and directly convey to the potential customer your brand image. It removes the static element of just pictures and words on your site. You can get one tailored specifically to your website here where you just provide your vision and the team will do the rest.

- Why a good VoiceOver is essential to your sales video
Building a relationship and offering value to your customers is crucial to any business strategy. With good relationships comes loyalty and word of mouth referrals. With a video on your site, this can increase the buyer's trust in your site because a good voiceover on the video can quickly establish rapport as if it was talking to the visitor. This is undoubtedly significant because online shoppers are scared of scams. They want honesty, trust and reliability. Before a visitor decides to buy, they think about the possibility of your service being unreliable and unsure of what happens next when they buy. They are entering the unknown, hence a voiceover can instruct the potential buyer what will happen and assure that your service is reliable and not another Internet scam. And indeed, a catchy jingle will add a nice touch to any video.


  1. Thanks for your post,

    'I like the idea of looking
    at Sales Video's as a Personal Sales Consultant that continiously can keep on
    Attracting the Attention
    and Making Sales...!'

    On my - Home Business Lifestyle - Blog
    I have a little 'Promo Video' also with
    a 'Making Off' (actually it's a Photo Slide Show with 'Movie Effects') even with some Self Made Music, originally it was intended as a video to help motivate people for Early Morning Jogging.

    Only I do think that indeed a Video with some good Sales Psychology a Good Voice Over and a Catchy Jingle etc. etc. will have better conversions.

  2. Music to help pump people for their early morning jog is a very great idea :)